Rafael Patron / AI AI Program Manager · Dubai
Publications

Three books.
To understand where
AI is going — in Italian.

Writing is how I order ideas. The three books distil frameworks and cases I apply daily in client engagements. All originally published in Italian. English translations under consideration based on demand.

Find Yourself on ChatGPT — Italian original Fatti trovare da ChatGPT
2026 · LLMO · AI Discoverability

Find Yourself on ChatGPT.

Italian original: «Fatti trovare da ChatGPT»

An operational guide to Large Language Model Optimization. The first Italian-language manual on LLMO — the optimisation of content to be found and cited by Large Language Models. When people stop searching and start asking, your brand needs to be in the answer.

The book explains how to structure information, content, and data so that ChatGPT, Gemini, Perplexity, Claude, and other LLMs recognise you as an authoritative source. Operational frameworks, real examples, implementation checklists.

For marketing, communications, content strategy, brand management. For anyone running a website that wants to remain visible in the era of generative AI. English translation in preparation.

Buy on Amazon →
Growth Hacking — Rafael Patron
2024 · Growth · Marketing

Growth Hacking.

Italian original: «Growth Hacking»

The fundamentals of fast and sustainable growth. The book I wish I'd read fifteen years ago when I started working on digital growth. A practical guide to Growth Hacking: frameworks, real cases, metrics that actually matter, mistakes to avoid.

For people building products that need to grow fast without burning out. For startups, scale-ups, and innovation functions of large enterprises. No buzzwords, lots of examples.

The Growth Hacking I practised in Silicon Valley during my Google and Snap years, applied to the European and Italian context.

Buy on Amazon →
AIO — Artificial Intelligence Operations — Rafael Patron
2023 · AI Operations · Digital Transformation

AIO.

Italian original: «AIO»

Artificial Intelligence Operations. The next Google won't be searched. It'll be asked. And it already owns everything. The first Italian-language book explaining how generative AI reshapes business operations.

Not a theoretical book on AI: an operational book on how AI enters real processes. Marketing, customer service, R&D, supply chain, knowledge management. Written in 2023, it anticipates many of the transformations we now see entering enterprises.

For people leading operations, digital transformation, innovation in large and mid-sized enterprises.

Buy on Amazon →
Why I write

Why I write.

Writing forces thinking. It's the most severe filter: an unclear thought, on the page, has nowhere to hide. My books are the distillate of engagements I've led, courses I've taught, conversations I've had with clients.

If you want a conversation on a specific topic from any of the three, get in touch. It's the most direct invitation: comparing ideas.

Get in touch →
IT · EN · ES