Rafael Patron / AI AI Program Manager · Dubai
AI Program Manager · Dubai Faculty · Keynote Speaker · Author Harvard CS50 AI · Ex-Google · Ex-Snap

AI won't replace
your job.
It'll leave behind
those who don't use it.

Rafael Patron. AI Program Manager, faculty member, keynote speaker, author of three books. I build applied AI programmes for global enterprises, universities, and institutions. Twenty years in tech. Ex-Google. Ex-Snap pre-IPO. Harvard CS50 AI. Operations across Dubai, London, Miami, Boston, Asia-Pacific.

01 — What I do

Four ways
we can work
together.

01
KEYNOTE

Keynote speaking on applied AI.

Talks for boards, executive committees, conferences, and corporate events worldwide. Topics: applied AI, AI ethics, LLMO, the future of work, EU AI Act. Practical framing, real cases, no hyperbole. Available across EMEA, Americas, Asia-Pacific.

From a board keynote on AI Act compliance for a major bank in Milan, to a session for two hundred retail managers in Dubai on how ChatGPT reshapes the customer journey.

Explore keynote →
02
TEACHING

Faculty and executive education.

Teaching engagements at universities and business schools, plus corporate executive education programmes. AI foundations, prompt engineering, LLMO, AI governance, AI strategy. Tailored for managers and decision-makers who need to apply AI Monday morning, not study it in theory.

From the lectern at the University of Florence to internal workshops for AC Milan's digital team — every programme is built around the participants' real processes.

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03
ADVISORY

AI strategy advisory.

Strategic advisory for enterprises integrating AI into core processes. I identify opportunities, assess feasibility, design governance frameworks, measure ROI. I work alongside my team, not alone. Senior advisory. Not a programmer.

I supported a multinational energy group in shaping their AI strategy for trading: four prioritised use cases, dedicated team, eighteen-month execution roadmap.

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04
PROGRAMMES

AI programme management.

From roadmap to execution. I coordinate technical teams, vendors, and internal stakeholders. I translate business objectives into operational AI architectures. I don't write code. I make sure the code serves the business.

A demand forecasting system for the supply chain of an Italian food group: 23% reduction in waste in six months.

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02 — Numbers

Twenty years in digital.
The last five
in AI, every day.

20 years experience in digital
55 international certifications (Harvard CS50 AI, Google, AWS)
3 books on AI, LLMO, and growth
5 continents where I work and speak
03 — Manifesto

AI doesn't replace people.
It amplifies those
who learn to use it.
It leaves behind
those who don't.
The gap is measured
in months, not years.

— Rafael Patron
04 — Selected work

Companies that have
trusted me.

Sport, technology, energy, education, banking. Sectors where AI is rewriting the rules.

Juventus · AC Milan · Microsoft · Eni · TIM · Colussi · Wyscout · DEDA Group · Intarget · Genoa CFC · Virtus Entella · University of Florence · IED Milan

Selected engagements. Several others under NDA across MENA, North America, and Western Europe.

05 — Publications

Three books to understand
where AI is going.

2026 / LLMO · AI Discoverability

Find Yourself
on ChatGPT

An operational guide to Large Language Model Optimization.

The first Italian-language manual on LLMO. When people stop searching and start asking — ChatGPT, Gemini, Claude, Perplexity — your brand needs to be in the answer. This book explains how. English translation in preparation.

Buy on Amazon →
2024 / Strategy · Growth

Growth Hacking

The fundamentals of fast and sustainable growth.

An operational guide through the maze of Growth Hacking: frameworks, real cases, metrics that actually matter. For people building products that need to grow fast without burning out. Available in Italian.

Buy on Amazon →
2023 / AI · Operations

AIO

Artificial Intelligence Operations. The next Google won't be searched. It'll be asked.

The first Italian-language book explaining how generative AI reshapes operational processes. Operations, marketing, customer service, R&D. Not the future: it's already happening, and it works.

Buy on Amazon →
06 — Method

Tailored.
Built around
your business.

Every programme is designed around your reality: your processes, your numbers, your constraints. No recycled templates, no universal platforms, no «best practices» copied from other sectors. The starting point is always the same question: what needs to change in the next six months, and how do we measure that it actually happened.

01

Listen

Understand before proposing. Conversations with the team, reading the actual processes, analysing the data. No shortcuts.

02

Map

I prioritise use cases, assess technical feasibility, size the expected ROI. A concrete roadmap, not slides.

03

Execute

I coordinate the team that builds. Technology, governance, change management. I work with the people who will actually use the system.

04

Measure

No programmes that die at go-live. I measure real impact at three, six, twelve months. What doesn't work, we redesign.

Explore the method
07 — Where I work

Five regions.
One method.

Five hubs where I'm based, present, or actively engaged. Available worldwide for the right engagements.

08 — Currently focused on

What I'm working
on right now.

I can't talk about everything. But some themes are public and tell you where my work is heading in the coming months.

REGULATION

EU AI Act compliance for international enterprises.

The European AI Regulation is in force. I work with boards and legal teams of European, MENA, and Asian enterprises translating requirements into operational frameworks: AI system classification, governance, technical documentation.

DISCOVERABILITY

LLMO for global brands.

People stop searching and start asking. ChatGPT, Gemini, Perplexity, Claude become the first source of information. I help global brands appear in the answers, not just the search results.

EDUCATION

Faculty and executive programmes.

University of Florence, IED Milan, executive education programmes for international corporates. Building the people who will use AI for the next twenty years.

KEYNOTE

Responsible AI for executive audiences.

Corporate and institutional events across Dubai, London, Miami, Boston, Asia-Pacific. Recurring theme: integrating AI while maintaining control, ethics, and long-term sustainability.

09 — Frequently asked

Questions I'm
often asked.

If your answer isn't here: get in touch directly.

01 Where are you based?
Resident in Dubai, where I serve as AI Program Manager at Intarget DMCC. I work across five regions: MENA, UK & EU, North America (East Coast and South), and Asia-Pacific. For European engagements, I operate from Italy through Patron Multimedia. Selected speaking and advisory engagements available worldwide.
02 What languages do you work in?
English, Italian, and Spanish — all professional level. Keynotes, advisory, and executive education delivered in any of the three. Italian native, English fluent business and academic, Spanish fluent business.
03 How do we work together?
Four steps. First: get in touch, even just a couple of lines by email. Second: we have a no-obligation call, I assess whether I can genuinely help. Third: I send you an operational proposal with a preliminary scope and transparent costs. Fourth: if we proceed, the preliminary work is credited against the full engagement.
04 What does an engagement cost?
It depends on the type. A corporate executive education programme starts from a few days of work. A keynote from half a day. An enterprise AI programme can run months or years. I'm not the cheapest in the market and don't aim to be: the value-to-investment ratio is what distinguishes me. For concrete figures, let's discuss your specific engagement.
05 Do you work with my internal team or yours?
It depends. For teaching and keynote, I work with your teams. For strategic advisory, I work with your board. For AI programmes with technical execution, I bring my team — developers, data scientists, AI engineers — and we work alongside your internal team. I'm not a programmer: my role is to coordinate, not to write code.
10 — Let's work together

Ready to bring AI
into your organisation?

A thirty-minute conversation is worth more than thirty emails. Tell me about your project.

Get in touch LinkedIn ↗
Recognition & affiliations

Where I'm accredited.

Independent verification · 2026
President, Scientific Committee

AIPIA

Scientific Committee of the Italian Association of AI Professionals. 320+ members. Since June 2025.

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European Commission

European AI Alliance

AIPIA is a recognised member of the European AI Alliance, the European Commission's multi-stakeholder forum on artificial intelligence.

via aipia.it
Holy See

Rome Call for AI Ethics

AIPIA is an Official Endorser of the Rome Call for AI Ethics, promoted by the Vatican alongside Microsoft, IBM, FAO, the United Nations.

via aipia.it
AI Program Manager

Intarget DMCC

Since 2019. Digital agency headquartered in Dubai. Enterprise AI engagements across Italy, the Emirates, the United States.

intarget.ae →
Founder (2012)

Patron Multimedia

AI-first digital marketing agency in Chiavari, Italy. Operating since 2012, still active.

patronmultimedia.it →
Certification 2024

Harvard CS50 AI

CS50 Introduction to Artificial Intelligence with Python — Harvard University (2024). One of 55 international certifications.

cs50.harvard.edu

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